The Pay Per Lead Playbook

Privacy Policy

Last updated: 4 August 2026

1. Information We Collect

We collect information you give us directly and information collected automatically when you use the Site.

Information you provide:

• Name, email address and phone number when you book a consultation call or submit a form
• Any details you share during calls, chats, or messages with us
• Payment or billing details if you enrol in a paid program (processed by our payment provider, not stored by us)

Information collected automatically:

• Device and browser type, IP address, and approximate location
• Pages viewed, time on page, clicks, and other usage data
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

• To schedule and conduct your consultation call
• To respond to enquiries and provide customer support
• To send you information about our programs, offers, and related content
• To deliver and improve our services and the Site
• To run, measure, and optimise our advertising campaigns
• To comply with our legal obligations

3. SMS & Messaging Consent

By providing your phone number and opting in through our forms or chat widget, you consent to receive calls and text messages (SMS) from us relating to your enquiry, your booking, and our programs. Message and data rates may apply, and message frequency may vary.

You can opt out of SMS at any time by replying STOP to any message, or reply HELP for assistance. Opting out of marketing messages will not affect messages necessary to service an active booking or account. Mobile opt-in consent and phone numbers are never shared with third parties for their own marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We may share it with trusted third parties who help us operate our business, including:

• LeadConnector / HighLevel — CRM, chat widget, and messaging
• iClosed — call scheduling and booking
• Meta (Facebook/Instagram) and Google — advertising and analytics
• Microsoft Clarity — website analytics and session insights
• Vimeo — video hosting and playback
• Payment processors, email providers, and other service providers as needed
• Authorities or others where required by law

These providers may process data outside Australia. We take reasonable steps to ensure your information is handled securely and consistently with this policy.

5. Cookies & Tracking Technologies

We and our partners use cookies, pixels (including the Meta Pixel and Google tags), and similar technologies to remember your preferences, measure Site performance, and deliver relevant advertising. You can control cookies through your browser settings; disabling them may affect how the Site works. You can also manage ad preferences through Meta and Google.

6. Data Security

We take reasonable technical and organisational measures to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required to meet legal, accounting, or reporting obligations. When it is no longer needed, we take reasonable steps to delete or de-identify it.

8. Your Rights

You may request access to the personal information we hold about you, ask us to correct it, or request that we delete it, subject to legal exceptions. You can also unsubscribe from marketing emails at any time using the link in any email. To make a request, contact us using the details below. If you believe we have breached the APPs, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and the "Last updated" date will reflect the revision. Please review it periodically.